Do Malaysian Companies Need Corporate Video for IPO?

As more Malaysian companies move toward Initial Public Offerings (IPOs), the demand for effective communication tools has never been more important. A corporate video is among the most strategic communication tools today.

While financial reports and prospectuses are mandatory for IPO submissions, a well-crafted corporate video serves a different but equally crucial purpose: building investor confidence, telling a compelling brand story, and amplifying visibility in a crowded market.

Although corporate video is not a mandatory requirement for IPO listing in Malaysia, Bursa Malaysia often sees companies presenting themselves during listing ceremonies or analyst briefings. If your company are currently planning for IPO listing, here’s a few key points for you to consider producing a corporate video in the lead-up to going public:

1. Simplifying a Complex Story

We get it, company's business model could get pretty complicated sometimes. Not every investor has the time or patience to dive deep into your 300-page prospectus or a 30-minutes business speech from the CEO.

A corporate video distills your company’s journey, business model, and vision into a clear, concise, and visually engaging format. This helps retail investors, analysts, and stakeholders grasp your value proposition with greater clarity in the shortest time, often within 5 minutes.

2. Building Credibility and Trust

When you’re entering the public market, trust is everything. A polished corporate video:

• Showcases your operations, team, and facilities

• Humanizes your leadership team with direct-to-camera interviews

• Highlights your track record, partnerships, and market presence

  
  

This adds a layer of authenticity and professionalism that static reports simply can’t convey.

3. Standing Out in the IPO Crowd

The Malaysian capital market has seen a healthy pipeline of IPOs, especially on Bursa Malaysia’s Main, ACE, and LEAP Markets. In other words, investors may have already been to dozens of IPO events. To differentiate your company from the rest, an eye-catching corporate video could acts as your visual elevator pitch, whether it’s being played at:

• Analyst briefings

• Pre-IPO roadshows

• Media launches

• Bursa listing ceremonies

  
  

It’s your moment to shine, and a good video ensures you do.

4. Supporting Post-IPO Branding

Going public isn’t the end, it’s just the beginning. Your corporate video doesn't have a single purpose. It can transform into a long-term branding asset that can be utilised for:

• Business presentation

• Media coverage and press kits

• On your company official webpage

• For recruitment, marketing, and partner engagement

  
  

It ensures your story continues to resonate well beyond listing day.

5. Communicating Vision to a Wider Audience

Essentially, going public also means introducing your company to a much wider audience, most of whom are not within your industry. Many Malaysian IPOs attract retail investors who may not be familiar with technical or financial jargon.

A corporate video breaks down the company's "Why now?" and "Why invest?" in a language that’s accessible, emotional, and memorable. It bridges the gap between your business strategy and the everyday investor. A better understanding means a better chance these investors will put their trust and money into your company.

Final Thoughts

In today’s fast-moving digital world, Malaysian companies preparing for IPO can no longer rely on numbers alone. A corporate video is more than a marketing tool, it’s a strategic asset that helps you inspire confidence, tell your story, and make a lasting impression on investors.

Whether you’re listing on the ACE Market or Main Market, a corporate video could be the difference between being noticed and being remembered. All the best with your IPO submission!

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Resov Film takes pride in delivering top-notch corporate video production services that are tailored to meet the specific needs and budget constraints of our clients. Our goal is to not only meet but exceed our client's expectations, providing them with a video that showcases their brand in the best possible light.

Contact us and drop your project detail to receive a comprehensive quote from us.