Explainer Video vs. Corporate Video: What’s the Difference?
- Jun 11
- 3 min read
In today's digital marketing and corporate communication, video is a key tool for effective and engaging information delivery. However, explainer videos and corporate videos, though often confused, serve different purposes. They differ significantly in objectives, audience, content, and delivery style.
This article will detail the main differences between explainer and corporate videos, helping you choose the right option for your organisation or campaign needs.
What is an Explainer Video?
An explainer video is a short video, that aims to explain a concept, product, or service in an
easily understandable way. In addition, it is very effective in increasing the conversion rate, capturing users' attention in a short time, and helping them understand the product quickly.
These videos are ideal for:
Product launches
SaaS platforms or mobile apps
Landing pages
Social media campaigns
The main features of an explainer video include:
Usually 60–90 seconds long
Uses 2D animation, motion graphics, or whiteboard style
Simplified, easy-to-digest content
A more relaxed, friendly, and sometimes humorous tone
Focus on solving user problems
What is a Corporate Video?
A corporate video is produced by a company to support its internal or external communication strategy. The main objective of a corporate video is to convey the company's values, vision, and culture to stakeholders such as employees, investors, corporate clients, and partners. The delivery style is usually more formal and professional, in line with the corporate context. It is also used to build trust, highlight the company's reputation, and enhance credibility in the long term.
Corporate videos are commonly used for:
Company profiles
Recruitment and onboarding
Annual reports or ESG updates
Executive messages
Internal training
The main features of a corporate video include:
Live-action footage with real people
More structured and formal tone
Designed to reflect the company’s values, vision, and credibility
Often used in board meetings, websites, and investor presentations
Explainer Video vs. Corporate Video:
A Side-by-Side Comparison
| Explainer Video | Corporate Video |
Purpose | Explaining the product/service clearly | Promoting the company's values and reputation |
Audience | Target customers, new users | Investors, employees, B2B clients |
Tone | Casual, friendly, story-based | Formal, professional |
Format | Animation, voiceover, simplified visuals | Live-action, interviews |
Distribution | Social media, sales websites, digital ads | Company website, presentations, internal platforms |
When Should You Use Each Type of Video?
Choose an Explainer Video when:
Launching a new product or service
Targeting online leads or consumers
You need to simplify a complex concept
Budget is limited but ROI is important
Choose a Corporate Video when:
Pitching to investors or clients
Building internal communication culture
Documenting achievements or ESG reports
Highlighting team, process, or facilities
Conclusion
Choosing between an explainer video and a corporate video entirely depends on your communication goals. If your goal is to build professional relationships, educate employees, or showcase the organisational structure, a corporate video is the best choice. However, if you want to capture customers' attention and quickly explain your product or service, then an explainer video is the most effective tool.
Both types of videos play an important role in modern marketing and communication strategies. By understanding the differences and strengths of each, you can create video content that is more impactful and aligned with your organisation's objectives.
So, how much should you budget for a corporate video? That depends on factors like production quality, length, location, and the level of expertise involved but investing in a professional production can significantly enhance your brand's credibility and impact.
Resov Film takes pride in delivering top-notch corporate video production services that are tailored to meet the specific needs and budget constraints of our clients. Our goal is to not only meet but exceed our client's expectations, providing them with a video that showcases their brand in the best possible light.
Contact us and drop your project detail to receive a comprehensive quote from us.
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