How Much Budget Should I Spend To Make A Corporate Video?

Well, guess what time it is? It's that magical moment of the year when you have to put on your thinking cap and come up with some genius marketing plans for the next year. And oh, your boss also dropped the bomb that you need to gear up for a Corporate Video. Hey, no need to panic - you've stumbled upon the perfect spot for all your questions!

The price tag for creating a single corporate video can vary significantly, ranging from as low as RM5,000 to possibly over RM100,000. That's why the decision between a high-budget and low-budget corporate video really depends on your goals, audience expectations, and the type of impact you want the video to make. If you're deciding how much budget to put into making your corporate video, here's a guide to help you determine the best approach:

1. Define Your Objectives and Audience

- High-Budget: If you’re aiming for a video that showcases your brand’s premium quality, highlights innovation, or aims to make a lasting impression at events or on your website, a higher budget may be worth it. This level of investment can be especially valuable for product launches, brand overviews, or client case studies where quality reflects directly on your brand’s credibility.

- Low-Budget: For internal communications, quick social media posts, or FAQ-style videos, a more modest budget might be sufficient. These types of videos are often shorter, to the point, and don’t require extensive post-production, making them cost-effective while still achieving their purpose.

2. Consider the Longevity of the Video

- High-Budget: If this video will be used extensively across different platforms (website, social media, trade shows) and for a longer period, a high-budget approach may be a wise investment. High-budget videos are generally more timeless, with quality that withstands the test of time.

- Low-Budget: If the content is time-sensitive, like promoting a seasonal offer or addressing a current event, a low-budget video may be more practical. This approach lets you produce timely content that can be refreshed or replaced without a major investment.

3. Evaluate Your Distribution Channels

- High-Budget: If your target audience is high-profile and will view the video on your main website or in high-stakes presentations, a well-produced, high-quality video can elevate your brand perception.

- Low-Budget: If the primary platform is social media or internal presentations, where the video may have a shorter shelf life and may not require extreme polish, a low-budget video can still be effective. In these cases, the focus is often more on the message than on production quality.

4. Think About Your Brand’s Image

- High-Budget: A polished, professional video can reinforce your brand's reputation, especially if you operate in a competitive or premium market. Clients tend to perceive companies with higher-quality marketing materials as more trustworthy and established.

- Low-Budget: For companies that prioritise authenticity, creativity, and a personable image, a lower-budget, casual style can sometimes make the brand feel more accessible and relatable.

5. Content Versatility

- High-Budget: Higher-budget videos are often versatile, meaning you can extract multiple assets (e.g., short clips for social media, testimonials, or highlights) from a single production.

- Low-Budget: For simple, straightforward messaging, like quick updates or product tips, a low-budget video can be more practical and still deliver effective results.

"Price is what you pay. Value is what you get."- Warren Buffett

Summary

For a high-stakes project that needs to make an impactful statement, go with a high-budget approach, as this will give you the polish, quality, and attention to detail that sophisticated audiences often expect. For example, you're presenting your company profile in a international platform, a high-budget corporate video will help reinforce your brand's reputation as "trustworthy" and "established".

But if the project is short-term, straightforward, or intended for a limited audience, a lower budget can still achieve effective results without overspending. For example, producing a detailed training video for your in-house team does not require excessive spending since its effectiveness lies in easily training your staff.

The definition of high-budget and low-budget can be different numerically from time to time, depending on your company's current profitability, scale, marketing strategy, etc. Ultimately, we ask you to judge your budget based on the value that the video brought to your company, and it's exactly the value that the video brought to your company that's worth the price tag.

Resov Film takes pride in delivering top-notch corporate video production services that are tailored to meet the specific needs and budget constraints of our clients. Our goal is to not only meet but exceed our client's expectations, providing them with a video that showcases their brand in the best possible light.

Contact us and drop your project detail to receive a comprehensive quote from us.