5 Types of Corporate Videos Every B2B Business Should Use

Corporate videos serve a variety of purposes, from employee training to brand storytelling. To meet diverse needs, corporate videos can vary significantly. Here are the different types of corporate videos you can use for your business: 1. Corporate Profile Video / Corporate Introduction Video

An engaging corporate profile video can serve as a modern alternative to a conventional slideshow presentation for presenting the company, its mission, vision, values, and history. It typically focuses more on the concrete data and figures of the company, such as the size of the factory, the number of employees, annual production capacity, company revenue, etc. If your company is considering going public, this kind of video is perfect for attracting investors.

2. Testimonial Video

Building brand credibility takes time, but testimonial videos can accelerate the process. These videos feature authentic reviews from people who have used your products. They not only add familiarity but also effectively connect with new clients, potentially influencing them to work with you.

3. Corporate Events Video

Corporate event videos are versatile tools. They can be used for talent acquisition or attracting potential clients. Whether it’s an awards ceremony, business conference, or corporate outing, these events deserve to be highlighted. Celebrating company milestones is always worthwhile!

4. Corporate Branding Video

Corporate branding videos are frequently confused with corporate profile videos. The main objective of a branding video is to convey the fundamental values of your brand to your customers. These videos usually emphasise your company's vision, core values, and culture, providing a broader understanding of the company's objectives, adding a human touch to your brand. You have the opportunity to narrate your brand's story, showcase its competitive advantage, or elucidate your company's direction.

5. Corporate Social Responsibility (CSR) Video

Corporate social responsibility videos highlight a company's duty towards our current society. However, they can appear disingenuous if created solely for appearances. To avoid a negative brand image, ensure these videos align with your brand values. When done right, they build trust and resonate with audiences who share similar values, earning you more brand recognition.