Case Study: How a LinkedIn Article Evolved Into a Video Podcast
- Oct 6
- 2 min read
In today’s digital landscape, content is currency.
And repurposing it smartly is the key to staying relevant. One of our most exciting recent projects at Resov Film started as a single LinkedIn article. What began as a written post evolved into a strategic, visually engaging video podcast that boosted brand visibility and audience engagement across multiple platforms.
Here’s how we helped a corporate leader repurpose their voice and ideas into a scalable video podcast.
The Origin — A High-Performing LinkedIn Post
Our client from Philip Morris International, Waynn Wu, Group Chief Strategy Officer of PMI, and Shea Lih Goh, President of PMI Japan, both co-wrote a LinkedIn article titled “5 Principles for Lasting Presence and Voice”. The post sparked meaningful conversations, shares, and comments. But more importantly — it proved that the topic resonated.
PMI Communication Team came to us with a question: “Can this be turned into something bigger?”
The Strategy — From Article to Podcast Framework
PMI Communication Team saw an opportunity to expand thought leadership into a recurring format: a video podcast. The decision to pursue a video podcast format was driven by the increasing consumption of multimedia content, particularly among younger demographics who prefer engaging with video rather than traditional text-based formats.
The Execution — Shooting the Podcast
In collaboration with the PMI Communication Team, the video is designed to create a warm and inviting atmosphere, steering clear of the feel of a formal corporate meeting. It should instead evoke the sense of two leaders exchanging ideas and insights over a tea session.
The day before the shoot, we visited the location to scout for potential options that align with PMI's visual requirements. Framing options were then presented to the team to determine what suits them best.
We transformed a chosen hotel common area into a visually captivating set using professional lighting, a 3-camera setup, and clear audio capture.
The Results : Real Business Impact
The podcast quickly gained traction on LinkedIn, reaching almost 2x the engagement rate compared to traditional company updates.
Check out the full video here:
Key Wins:
Strengthened the client’s position as a thought leader
Created evergreen content used in sales decks and onboarding
Gave the brand a relatable, human voice
Opened doors for partnership invites and guest appearances
Why This Matters for B2B Brands
Thought leadership doesn’t have to stay stuck in text form. A single high-performing article can become:
✅ A full video podcast
✅ A YouTube series
✅ Dozens of short-form content pieces
✅ Anchor content for newsletters and campaigns
At Resov Film, we help businesses transform their ideas into high-value video formats that grow brand awareness, build trust, and support long-term marketing strategies.
Final Thought
Corporate content comes in many forms, across various platforms, each tailored to meet specific communication objectives and audience needs. The diversity of corporate content is essential in effectively conveying messages, promoting brand identity, and engaging with stakeholders in a meaningful way.
👉 Get in touch with Resov Film and let’s bring your voice to screen.
Credit
Production House : Grim Film Sdn Bhd
Technical Support : Resov Film
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