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Video Production Agency VS Brand Marketing Agency

  • Nov 8, 2024
  • 3 min read


When it comes to searching for an external team to assist in creating your brand content, the decision between hiring a video production agency or a branding agency can be confusing.


A video production agency and a brand marketing agency serve different but sometimes complementary roles in the world of marketing and communications. Here are the primary differences:


Video Production Agency

Brand Marketing Agency

Primary Focus

Creating video content.

Developing and managing brand identity.

Services Offered

  - Scriptwriting and storyboarding.

  - Filming and directing.

  - Video editing and post-production.

  - Animation and motion graphics.

  - Sound design and scoring.

  - Brand strategy and positioning.

  - Brand identity design (logos, color schemes, typography).

  - Brand messaging and voice.

  - Market research and competitor analysis.

  - Brand guidelines and standards.

  - Integrated marketing communications.

Expertise

Technical skills in videography, editing software, and creative storytelling.

Understanding brand development, market positioning, and creating a cohesive and compelling brand image.

Output

High-quality video content for various purposes (e.g., commercials, corporate videos, promotional videos, training videos).

A consistent and recognisable brand identity, strategy, and assets that help differentiate a brand in the marketplace.


Overlapping Areas


- Content Creation: Brand marketing agencies might include video content as part of their overall brand strategy, sometimes partnering with or outsourcing to video production agencies.


- Creative Strategy: Both types of agencies focus on storytelling and conveying messages effectively, though the context and methods differ.



Key Differences


- Scope: Video production agencies are more specialised, focusing solely on video content creation. Brand marketing agencies have a broader scope, encompassing various aspects of brand identity and strategy.


- End Goal: The primary goal of a video production agency is to produce high-quality videos. The main objective of a brand marketing agency is to create and manage a cohesive brand identity and strategy to differentiate a brand and connect with its target audience.



Conclusion


Let's look at it this way: A brand marketing agency is responsible for a broad range of creative tasks aimed at developing and maintaining a strong brand identity. This encompasses tasks such as logo design, web design, corporate profile deck design, product packaging design, social media posts, video marketing content, and more.


Essentially, everything visible about the brand (online or offline) must be meticulously crafted by the branding agency to ensure consistency. Video production agency, on the other hand, falls within the giant umbrella of services offered by a branding agency as one of its branding tools. Typically, a brand marketing agency will collaborate with a video production agency to produce video content that is in line with the brand strategy.



So, what to choose when it comes to creating your brand's video content?


If you have been handling your brand identity independently or with inconsistent guidance, relying on intuition alone, which led to a disorderly and unprofessional brand image, engaging a brand marketing agency can address this issue by providing a fresh perspective on how to develop your brand using a combination of thorough market research and creativity. At the end of the day, if your brand doesn't work, producing a Hollywood grade video content will not save your brand.


If you've already have a strong internal marketing team that has established a strong brand identity developed, a video production agency is sufficient enough to help you create your brand's video content as long as you can offer clear guidance to ensure alignment with your brand identity.


Resov Film takes pride in delivering top-notch corporate video production services that are tailored to meet the specific needs and budget constraints of our clients. Our goal is to not only meet but exceed our client's expectations, providing them with a video that showcases their brand in the best possible light.


Contact us and drop your project detail to receive a comprehensive quote from us.

 
 
 

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